Updated: Mar 5
Do you know, what does it actually mean?
The packaging symbol that we are going to talk about this week is: Tidyman Symbol.
It has been around since the early 1960s; you can look at this symbol in your packaging as a standalone symbol or as a supplement to the other symbols a product normally has.
A symbol that is recognised by most people, although everyone has their own interpretation of what the little guy chucking a piece of paper in a bin means.
In the UK, the symbol is managed by Keep Britain Tidy, a charity that works towards eliminating litter and littering.
Over the years, Keep Britain Tidy has organised many campaigns. Some of them more controversial than others, like their 2000’s campaign “Dirty Pig” that shows littering is unacceptable in a rather in-your-face kind of way. Or the “We’re watching you” in 2014, targeted to dog owners that skip their duties during dog walks.
Also, it has created a handful of awards like the Blue Flag Award and Seaside Awards that celebrate the best English beaches as well as reminding us we must keep them clean.
In 2017, Keep Britain Tidy rebranded and brought the Tidyman back to the centre of the charity.
Two years later, their Great British Spring Clean broke the record making it the biggest mass-action environmental campaign in the UK, with more than half a million volunteers.
Circling back to the true meaning of the symbol, it is very straightforward. It works as a reminder that rubbish goes in the bin not in streets or parks or beaches, but inside the bin.
The symbol doesn’t have any deep, obscure or misleading meaning as we’ve seen with the previous ones. It also doesn’t have the biggest impact when it comes to choosing products with or without it.
That being said, the organisation behind it it’s doing their part when it comes to clean the mess big corporations are not willing to clean, figuratively and physically.